Projects Marketing Strategy & Case Studies

This document outlines the marketing strategy for McDonald’s expansion in India, focusing on launching new stores in the Quick Service Restaurant (QSR) sector. The strategy includes creating a comprehensive event template aimed at increasing brand visibility, attracting footfalls, and fostering community engagement. Key objectives include achieving 1000 footfalls during launch events, activating areas within a 10 km radius, and integrating digital platforms for maximum reach.
The strategy emphasizes targeting families and Gen Z through a mix of pre-event activities. The document highlights key ideas and budget allocation. Through strategic planning and innovation, the strategy aims to position McDonald’s as a market leader and drive growth in new areas.

This marketing plan presents a detailed strategy to introduce TRAVISION’s next-gen smart luggage to the world. Designed to revolutionize the travel experience, TRAVISION's luggage offers features like autonomous navigation, real-time GPS tracking, and biometric locking. This plan outlines the steps to create awareness, generate excitement, and engage with key market segments including frequent travelers, tech enthusiasts, and adventure seekers. By leveraging cutting-edge promotional techniques, influencer partnerships, and targeted campaigns, the goal is to establish TRAVISION as the leading brand in the smart luggage market.

This case study examines the highly publicized failure of the Samsung Galaxy Note 7, a flagship smartphone that faced a global recall due to critical battery defects. The report delves into the root causes of the product’s failure, its impact on Samsung’s reputation, and the subsequent financial and legal repercussions. By analyzing Samsung’s initial response and eventual crisis management efforts, this study highlights key lessons in quality control, consumer safety, and the importance of swift and transparent communication during corporate crises. The Galaxy Note 7 serves as a cautionary tale for brands on the risks of compromised quality assurance in today’s competitive market.